Research states that it’s 60% more likely that customers will buy from an email thread than social media. Wait, what?! Yes I said that right. Entrepreneurs have made amazing marketing and sales efforts in the social media realm, but it still doesn’t compare to the power of an email. Emails feel more personal because the consumer gets that 1-1 connection.
You may be thinking, “Do I really have to do more writing for my business?” As badly as you may not want to read that, the answer is yes – you will need to put more writing in front of consumers. Here is the deal though, having a thriving email list will bring in more income over the long run. That’s worth it right! First things first, set up an email subscribe button on your website. Promote email newsletters, and freebies through your email list to incentivise more people to sign up. Once they do you are going to need a systematic way to keep reaching out to them. And then, be sure to welcome them wholeheartedly to your email list. It is an honor that they are willing to have you in their inbox every month.
I created this format to structure your welcome email. The download at the bottom has all the key features of a welcome email with some space to add your own flair in there.
Here are the steps to write a powerful welcome email:
- Add your brand name and logo at the top
- First paragraph welcome
This paragraph should thank the readers for subscribing and welcome them with a kind word. It should also set the stage for what is to come to their inbox through these emails.
- Add an incentive or a thank you gift
My most favorite thank you’s from companies are a coupon code or $10 off deal. It is small but makes me feel loved in a big way when I sign up for a company’s email
Example: As a thank you I’d like to offer you $10 off your first session.
- Content Recommendations
This is where information about your company goes that will encourage readers to open up the email every time you send a new one out.
Example from an organization business: I know how hard it is to find time to organize some of those pesky corners of your home. That’s why I’ve created 3 different options to help you clean up those spaces and free up your mental space at the same time.
- Free Download
Place a button here for an easy download or link to something tangible the consumer can print or use as a resource. It’s okay if you don’t have a freebie to provide them, but free stuff makes the customer feel happy and appreciated.
- Call to Action
Give readers a way to connect with you if they have more questions or want to chat more.
Example: <Ready to chat?> Click here to begin your journey to a better life.
- Make an option to unsubscribe
I know this isn’t ideal but sometimes email gets overwhelming. Be sure to allow them the option to “opt-out” if they want to.
Example: Not quite ready to commit? No hard feelings. <unsubscribe>
Click the button below to download a free PDF cheat sheet for writing your own welcome email. As always, please reach out for help and guidance. I am here to save you time with writing copy for your business.