When I first wandered down this journey of business ownership the biggest thing I kept hearing and reading was, “find your niche.” What they meant by that was pick one thing to focus on which will narrow your client search down to the exact right client. As I was pursuing this path, I realized that picking just one niche to focus on wasn’t for me. I am a multi-passionate and in-depth person with lots of life experience to bring to the table. Picking just one type of client and one niche didn’t feel right to me.
For the first few months though, I listened to what these so-called “business experts” were saying and I narrowed myself down to one niche – lifestyle. I thought that word was broad enough but also allowed a little of my life experience to shine through. This niche brought in one or two clients but didn’t hold anything long term or substantial.
I wanted to merge all of my experiences together to give my clients a really unique perspective and ability when I began working with them. What I found was that being a multi-passionate person attracts other multi-passionate people. I work best with clients that are also very dynamic, passionate people on many levels.
Once I did some brainstorming, rebranding, and resting (which actually allows my best work to shine through), I found clients that fit me just right. These clients own one business, yes, but also have many side pursuits and passions in addition to their business. They have businesses with many dimensions to them because they are multi-passionate people just like I was looking for.
What do I mean by multi-passionate? I mean people that don’t allow themselves to stay in one box of who they think they are supposed to be. If I did that I wouldn’t be able to move my business beyond its original intention which was copywriting. I found that I am gifted in bookkeeping as well. If I had allowed myself to be only one thing I would have boxed myself in and stayed stuck professionally. Being multi-passionate also means that you can sell a certain product, pursue hobbies and goals personally, bring those experiences into your family or professional life, sell other things on the side and so much more!
As a business owner I had to give myself permission to break out of what the so-called “business experts” were saying about finding a niche, and allow myself to be a multi-passionate person and business owner. It’s okay that I have strengths in financial organization which helps with bookkeeping, and marketing experience which helps in copywriting. I also have experiences from teaching that lend themselves to data tracking, record keeping, and big picture thinking. My experience from writing a children’s book with my mom comes in handy when people ask me about taking on big projects like that and the legal steps involved with publishing and copyrighting your own work. I also have spent time professionally budgeting, marketing, using tools such as Google to boost business, writing professional documents and emails and so much more that contribute to the overall experience clients get when they work with me. I am not a one-niche type of business owner and I hope you won’t be either.